Reason #1
“We don’t need it. All our customers come from referrals through word-of-mouth.”

Reason #2
“Mike, we have had a website for years but don’t receive any business from it.  I realize our website is out of date and we really need help getting a modern and update look online but my marketing budget is already out of control.”

Regardless of the reasons you may have, we can help explain the various advantages of increasing your exposure and generating more traffic to your website.  As each day passes, the internet is becoming more prevalent in all our lives and the internet really is the “go to” resource when searching for products and services today. Now onto a few ways we can help increase your bottom line.

Search Engine Marketing

Search Engine Marketing essentially consists of two main parts: Pay-Per-Click (PPC) and Search Engine Optimization (SEO):

Pay-Per-Click (PPC): Including Campaign Setup and Management

Ever wonder where those little text ads come from when you type a search into a search engine? Each ad is served to users through a service called Adwords (Google)… Yahoo, MSN, and Ask each have their own service as well. The position each ad receives is based on a number of variables including the quality of the ad, what the budget of the company placing the ad is, etc.

PPC campaigns can be profitable when completed creatively and effectively.  We help you get up and running with a campaign all of your own, including offering advice of the total monthly budget to get you started. One nice thing about PPC is you can go at your own pace while we help you monitor the effectiveness and profits being generated.

Organic Search Engine Optimization (SEO)

Much more challenging than PPC is proper SEO. SEO involves a number of content techniques that make your website as easy as possible for search engines to find and filter. Among these techniques are proper keyword targeting, meta tags, alt tags, title tags, consistent site architecture, and a number of linking strategies both within your site and between your site and others like it. There are many articles online to get you started with the basics of SEO, but typically it takes an experienced consultant to propel your site into the Top 20 search results, which happens to be where most of the “clicks” come from. Search Engine Optimization involves a higher overall upfront fee, accompanied by low monthly fees, but the long term results can far outweigh the cost with increased longer exposure, more traffic, and the increased possibility of more profits.

The Importance of LOCAL SEARCH RESULTS

As of January 2008 all of the major search engines now display local search results based on where a business is “physically located”. Statistics show most people are searching online for products and services in their area with the thought process of actually buying in person.  The internet is being used as a “research tool” to compare competitors offerings, with the intention of actually physically going to the local location to make the purchase.

Simply put, if your company does not show up in the local search results, you are missing out on FREE exposure and possible sales.

Optimizing your Current Website

We have many clients who already have a website but are not enjoying the benefit of showing up in the search engine rankings.  We have a service for this as well, and will provide a Free Consultation on a project by project basis.

Linn Street Cafe of Iowa City, IA.  We created a Promotional Video as part of our online marketing campaign for this fine dining restaurant in Iowa.

PEOPLE ARE SEARCHING SMARTER! People are learning how to get better search engine results by typing in more specific search terms whereby they can “cut to the chase” per say to find exactly what service/product they are looking for, and in most cases exactly what area they would like those businesses to be located. Smarter searchers will only find “smarter” businesses who will be listed in the search results for that particular area. People will not search much out of the Top 10 or the Top 20 for the results they are looking for.

DeMuth Interactive Agency is a private company which was founded with one aspect in mind: To successfully help our clients not only get their company name and message in the Top 10 search results to get noticed to people searching online using keyword sets directly relating to your particular area and industry, but to push your competitors down the search engine results pages at the same time. It’s a win win situation. Rank higher in the search engine results and you increase your overall chances for more traffic which in turn could possibly equal more profits overall!

OUR STAFF will work with you one on one to help determine the best online search marketing practice to realize Top 10 search engine results goals, and the other search engine goals of your business. We offer a personal, “boutique-style” approach where you work directly with the principals and key team leaders. Delivering successful “long term” search engine results performance time and time again is our goal. Our clients and their testimonials are a true testament of our search engine results success and better search engine rankings.

OUR MISSION is actually a vision which has come to life. DeMuth Interactive was created to make your local search engine marketing and local online advertising choices easy by presenting our clients not only with a way out of their current “dead end, non-profit” situation, but to build on a long term relationship with our talented individuals who have the experience and proven track records to meet and exceed your search engine marketing and online advertising goals. Dominate the market in your particular industry.

Get noticed online. Choose DeMuth Interactive Agency for your next website project and search engine optimization campaign!

Free Trial with CrushThem.com for a Top 10 search engine result!

Local search results is not an option, it’s a necessity! Here’s why…..

Local search is not only the hottest online marketing trend today, but also the most important way to generate search engine exposure for your company. You’ve heard the term “don’t sweat the small stuff”, well in search engine marketing the small stuff is the big stuff; and local search is the king of the small stuff. You must increase your local search results.

Fact is, people are searching online to compare products and services, and then “buying” from a local company. In most cases they will not only shop online for businesses close to them, in many of those cases will sacrifice the least expensive alternative for convenience of location. This represents local search results at it’s finest.

Understanding local search results and how people are searching online is a key factor. Keep in mind, you know your business but someone searching for you might not necessarily type in keywords searching for you the same way you would. Often we find businesses wanting certain search terms for one of our search engine marketing campaigns and yet the fact is the keyword set isn’t necessarily going to generate search engine traffic results. While it is necessary to use keywords specifically targeting your goods or services, keep in mind the demographics of your client base. For example, a younger audience might search with more of an abbreviated term which actually matches the way they view technology today, such as their texting and emailing tendencies; quicker and less patient for the most part. Yet an older demographic will most likely enter longer tail keyword sets as if they are speaking to a search engine with a question, deliberately using words they associate your product or service with; not necessarily the same name you call it.

Local search also represents another key factor. In today’s internet age as each day passes it becomes more and more acceptable for people to buy products online. This is a fact as buying online is safer now than ever. However, if while searching for a product online they happen to come across your companies product (AND you are closer geographically to them) they are apt to be more inclined to buy from you. Buying from a “local” company presents itself as a safer yet and more comfortable feeling for the buyer. We deal with companies everyday who have an excellent product or service and they are not even marketing to their local market!

Establish your local territory first to take advantage of the “easy” sales and watch your brand extend outward through word of mouth and repeat business. Local search results should be dominated by your company.

If your business is providing a service or product that is unique and your trying to present your brand to others for recognition then you should pick out a few popular and well known products or services which closely resemble your product or service and then market in the shadow of that brands success. This will help associate what you can do for someone searching for the popular alternative, and in turn begin to help establish your brand. Emphasizing local search terms can help establish your brand without having to compete with the popular keywords on a national level. Take the smaller steps towards the bigger reward.

Taking advantage of local search is also relatively in-expensive as compared to a full direct marketing campaign complete with sales collateral. I’m not saying ditch the sales collateral, you still need it, but doesn’t it make more sense to deliver sales materials directly to a customer who found you online and is interested in your company versus going door-to-door or mass mailing sales materials in the hope of indirectly converting one or two percent into a sale?

Lastly, local search is like a billboard sitting right in front of a possible sale at the exact moment of interest. Unlike TV or newspaper ads where you are trying to attract the attention of a possible “buyer” and usually will need 7 or 8 impressions to sink in, local search results are reached by someone actively looking for you and if you show up in the search results you are essentially telling them they have made a successful search and you are interested in providing your company’s product or service to them right away. Here I am, you were looking for me and have found me!

Local search results is not an option, it’s a necessity!